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attitude scale

См. также в других словарях:

  • attitude scale — noun : a measure of the relative quantity of an attitude possessed by an individual as contrasted with a reference group …   Useful english dictionary

  • attitude scale — / ætɪtju:d skeɪl/ noun a device which measures or tests attitudes by analysing a subject’s responses …   Marketing dictionary in english

  • Scale (social sciences) — In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals levels of extraversion, or the perceived… …   Wikipedia

  • Thurstone scale — In psychology, the Thurstone scale was the first formal technique for measuring an attitude. It was developed by Louis Leon Thurstone in 1928, as a means of measuring attitudes towards religion. It is made up of statements about a particular… …   Wikipedia

  • forced scale — In marketing research, a rating scale that does not include a «no opinion» or «no knowledge» category; it therefore requires respondents to indicate their position on the attitude scale …   Big dictionary of business and management

  • Guttman scale — In statistical surveys conducted by means of structured interviews or questionnaires, a subset of the survey items having binary (e.g., YES or NO) answers forms a Guttman scale (named after Louis Guttman) if they can be ranked in some order so… …   Wikipedia

  • Likert scale — A Likert scale (pronunciation in the field of Psychology varies between lick urt and lie kurt , although the man for whom the scale is named used the former [ [http://core.ecu.edu/psyc/wuenschk/StatHelp/Likert.htm I have always restricted the use …   Wikipedia

  • Rating scale — A rating scale is a set of categories designed to elicit information about a quantitative attribute in social science. Common examples are the Likert scale and 1 10 rating scales for which a person selects the number which is considered to… …   Wikipedia

  • Engel Scale — The Engel Scale was developed by James F. Engel as a way of representing the journey from no knowledge of God through to spiritual maturity as a Christian believer. The model is used by some Christians to emphasise the process of conversion, and… …   Wikipedia

  • Rosenberg self esteem scale — The Rosenberg Self Esteem Scale is a widely used self esteem measure in social science research.The scale is a ten item Likert scale with items answered on a four point scale from strongly agree to strongly disagree. The original sample for which …   Wikipedia

  • System Usability Scale — The System Usability Scale (SUS) is a simple, ten item attitude (Likert) scale giving a global view of subjective assessments of usability. It was developed by John Brooke at Digital Equipment Corporation in the UK in 1986 as a tool to be used in …   Wikipedia

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